Red Balloon Projects
Rachel Stevens – Art Direction, UI/UX, Photo
sample programmatic assets from larger campaigns that included print, site takeovers +
The header design was evolved from the Leadership Day conference design system, but using colors from the Women on the Move group’s VisID.
This event happens globally at JPMorganChase, so the internal client wanted to keep their confetti theme, but evolve it with more contemporary look. Once our team came up with the new direction, I developed the 3D look of the confetti and designed/created all the core assets and guidelines to be shared firmwide.
I designed a system that an agency used to create graphics for the Women on the Move podcast series.