One of the first projects I worked on was a visID for the internal center of excellence group Advancing Hispanics and Latinos.

 Constraints:

• Colors for the VisID must be drawn from a limited set of tertiary colors that were part of the JPMorganChase design system in 2022. The AHL team requested that we avoid terracottas, browns and purples.

• The AHL group represents Spanish speaking cultures all over the world, so the imagery must reflect a wide range of people and cultures without reading as stereotypical.

 I was able to develop a visual identity that met these needs and was adopted for AHL materials  – conference visuals, intranet graphics, internal office screens. For Hispanic Heritage Month in 2023 it was incorporated into an animation by an agency produced for Hispanic Heritage Month and appeared on the Chase electronic billboard in Times Square, NYC.

DESIGN for responsive e-commerce site, desktop and mobile, WIREFRAMES

Beauty brand Follain (Follain.com) wanted a separate site for products from their own line to augment the site that features a collection of all of their brands. The new site needed to have a distinctly different look and feel, but offer a somewhat seamless experience if you are clicking from one site to the other.

Working closely with the creative lead at ATTENTION MEDIA CO., (responsible for general direction, branding and photography) and following a schematic brief from Follain, I designed the layout and navigation of the Follain brand website. I provided developer-ready wireframes using Adobe XD that were followed closely to build follain.com.

The new direction for photography developed by ATTENTION MEDIA Co. is bold and colorful. The site needed to be clean and minimal so photography and product imagery can shine. Lighter versions of brand colors were used minimally, as accents.

INTERFACE, INTERACTION AND VISUAL DESIGN

For over ten years I was a key member of the award-winning in-house digital design team (freelance). During that time I worked on designs for the e-commerce website through two complete site redesigns and numerous updates. I designed many interface elements of the previous mobile site, the look book section in a recent design update (one of the most highly traffic-ed sections), updates for the photo live chat functionality, biannual New York Fashion Week features, a system for the Bb.U (Bumble and bumble University) education site (where salon professional can sign up for classes), a loyalty program, elements of checkout and more.

Bumble and bumble maintains a rich CONSUMER SITE that offers products for sale, info on product lines, editorially-driven features, a brand story, salon information and appointments, and features that support hair care and hair styling. Additionally, with a separate login, a parallel NETWORK SITE offers a different view and functionality for network salons and professionals in the field participating in education and networking programs.

Print, 96 pages

DESIGN FOR PRINT

Millennium Film Journal, a journal of artist moving image media, has been published continuously in NYC since 1978 and has international distribution. Primarily print, it is also released as an eBook and a PDF.

At Bumble and bumble I designed numerous emails, banners and social assets plus panels and touts across the site to support various marketing and ecomm initiatives.

COMMUNITY-ORIENTED ARTIST PROJECT
commissioned for Paths to Pier 42 (2015)

For this artist project I designed a 56 page spiral-bound community cookbook, a WordPress website hosting recipes and showcasing our process, flyers in three languages and a mail-in postcard for soliciting recipes, and a button.

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Fish Stories Community Cookbook is a collection of seafood recipes, local histories, stories and drawings alongside ecological information contributed by people who live and work in the Lower East Side. The book was produced by the Oyster City Project (artists Meredith Drum and Rachel Stevens) for Paths to Pier 42 (Lower Manhattan Cultural Council and community partners) and was distributed at the Paths to Pier 42 Fall Celebration.

The project is inspired by spiral bound community cookbooks produced by local Grange chapters, the Provincetown Cookbook, and the Slingshot Organizer (a collectively designed Anarchist calendar). The name “Fish Stories” is meant to elicit playful contributions and is also an homage to artist and theorist Allan Sekula. Through recipe exchanges, workshops and other activities the artists solicited contributions to the cookbook in order to highlight relationships to local and faraway waters, local food systems and economies. Fish Stories Community Cookbook celebrates diasporic cultural histories tied to New York City’s dynamic harbor and embraces cooking and eating as important everyday spaces through which we can envision a sustainable future.

To solicit contributions, we held workshops or just showed up to talk with people at the Hamilton-Madison House Senior Center, the fishing clinic at the Lower East Side Ecology Center, the P.S. 184 Shuang Wen School Summer Carnival Fundraiser, the Loisaida Festival, the after school program 2 Bridges Kids! at Two Bridges Neighborhood Council, Family Day at the Vladeck Houses, Weinberg Center for Balanced Living at the Manny Cantor Center, a performance at Pier 42 by Arm of the Sea Theater and a seafood recipe exchange at the Mulberry Street Branch of the New York Public Library.

Fish Stories Community Cookbook is available at Bluestockings bookstore.

AR Walking Tour / Game App for iPad

Apple iOS, 2014

Oyster City is an augmented reality walking tour and game that tells the story of oysters in New York City and surrounding estuaries and explores larger natural and urban ecologies. We populated Governors Island with AR elements (3-D virtual objects visible through the camera on a mobile device, audio and texts) enabling participants to learn and play as they interact with their immediate environment. Players follow geo-located clues to collect up to ten coins, each with a narrative about a specific site, and unlock an immersive oyster reef.

Oyster City is made in collaboration with Meredith Drum using original Palimpsest software and custom coding by Phoenix Toews. The bulk of the game was created while in residence with the Lower Manhattan Cultural Council on Governors Island, NYC, from March – July, 2013. In addition to co-designing all content, architecture and interactions, I was responsible for all 2D assets. (Because of the custom software platform we had limited options for some interface designs).

The Palimpsest software enables not only GPS placement of text, images and sounds, but also touch, orientation, and movement events, allowing the participant to act as a performer as well as a viewer.

DESIGN FOR BRAND STRATEGY PRESENTATION, BRAND SERVICES PRINT PIECE

The PPT slides were designed on very short noice for a brand strategy meeting. The print piece lives at LAB Series Skincare for Men retail counters as a resource for employees, detailing the product cocktails and services offered.

Bumble and bumble developed an iOS and web-based game to highlight the three pillars of its brand: The Salon, Product Lab and Backstage (editorial stylists are still driving Bumble and bumble product development, education and styles offered in the salon). I participated in the concept development, design and production of 2D elements along with the Design Director, Martis Salma for this first ever game for Bumble and bumble.

A range of web design projects I have worked on.

At Wiley Publishing in Hoboken I designed various materials for the Higher Education Publications Marketing Department, mostly print.